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A Chief Marketing Officer, or CMO, ensures that all of your marketing activities are aligned with your organizations goal. He or she will ensure all components such a print material, website, SEO, social media, PR, email marketing, branding, and lead generation are all integrated. Most construction companies will not have a CMO, they are more likely to have a marketing manager or marketing assistant.
Build a Website? For B2C companies, a website is essential. Sure you can go door-to-door offering your services or put an ad on Kijiji. While helpful, those two strategies are a slow way to grow a company. We careful of hiring a web designer to build your website - sounds strange doesn't it. A website is more than the text and graphics you see. It is the first impression your company will make in the market. Hiring a web designer to build your website is like hiring a drywaller to draw architecture plans.
In Construction Management Simulator, a website cost $3500 one-time. B2B gets a 20% boost to revenue and B2C gets a 45% boost to revenue + 2 new clients per month.
SEO? Search Engine optimization, or SEO, is the process of getting a website to rank on top of the Google search. SEO is of low, but not zero, value to a B2B company what relies on a sales team. For a B2C company, there's almost nothing that will work better for getting your phone to ring. Along with a easy to use website, good photos, good content, a clear sales message, elements that help people trust you, and the right amount of social media - SEO will be your competitive advantage in growth (do you see what we mean when we say "don't put all your trust is just a webs designer"?)
In Construction Management Simulator, SEO costs $3600 per year with no extra value for B2B but B2C gets a 25% boost to revenue + 4 new clients per month.
Social Media Marketing? Websites like Facebook, Twitter, LinkedIn, Instagram, and others allow a real conversation with potential and current customers. These sites are also great platforms for sharing your work and connecting with your strategic partners and employees. For B2C, social media marketing is very valuable but must be managed well. For B2B, social media is useful but is not likely to make the phone ring.
In Construction Management Simulator, Social Media costs $3600 per year with a 5% revenue boost for B2B and a 15% revenue boost for B2C. It also provides a 20% discount to HR costs.
Send out Flyers? Sending out flyers by Canada post can help if you don't have a lot of customers. If you already have many past and current clients then it would be better to put your efforts in to word-of-mouth marketing strategies. We honestly don't think many decision makers will be influenced by a single B2B print piece sent to a mail box.
If you want to outsource these functions check out https://davidhowsemarketing.com